Tobi Pearce: Entrepreneur, Investor, and CEO

Tobi Pearce is an Australian entrepreneur, renowned for his exceptional leadership and business acumen, most notably for his role as the co-founder and CEO of Sweat, a globally recognized fitness platform. Pearce’s journey from personal trainer to a major business figure highlights his unwavering commitment to innovation and his keen ability to drive successful ventures. Over the years, his influence has expanded, and today, he is deeply involved in investments, advisory roles, and mentoring for various startups. This article will explore the life of Tobi Pearce, including his early career, notable achievements, business ventures, and his relationship with Kayla Itsines and Rachel Dillon.

Early Life and Career of Tobi Pearce

From Fitness Enthusiast to Entrepreneur

Tobi Pearce was born on July 13, 1992, in Australia. From a young age, he was drawn to fitness and health, which led him to a career as a personal trainer. Pearce’s career began in the world of fitness training, where he not only developed his own businesses but also helped others achieve their health and fitness goals. It wasn’t long before he transitioned into the business side of the fitness industry.

At the age of 20, Pearce was inspired by the potential of the internet and saw an opportunity to merge his passion for fitness with the burgeoning tech world. He began building his first business, which eventually evolved into Sweat, a direct-to-consumer mobile technology platform. Sweat would go on to become a groundbreaking success, changing the way people approach fitness and exercise.

Sweat: A Game-Changer in the Fitness Industry

Tobi Pearce, alongside his ex-partner Kayla Itsines, co-founded Sweat, an app designed to offer digital fitness programs to users worldwide. Sweat quickly grew into a global powerhouse, reaching over 50 million members across nearly 200 countries. Under Pearce’s leadership, Sweat saw remarkable success, peaking at an annual revenue of approximately $100 million.

One of the reasons for Sweat’s massive success was Pearce’s ability to understand both the fitness industry and the digital landscape. The app not only helped people achieve their fitness goals but also provided an interactive platform that made fitness accessible to everyone, from beginners to advanced athletes. Sweat partnered with major companies like Apple and Meta (formerly Facebook), expanding its reach and solidifying its position in the fitness tech space.

By the age of 28, Pearce had led Sweat to a nine-figure exit to a US-based strategic acquirer, marking a major milestone in his entrepreneurial journey. His work at Sweat earned him the prestigious title of Entrepreneur of the Year by EY in Australia in 2015, a recognition of his leadership and vision.

Tobi Pearce’s Role in EzLicence

After his exit from Sweat, Pearce’s entrepreneurial spirit remained strong. He transitioned into a new venture, becoming the CEO of EzLicence, an Australian-based technology platform. EzLicence aims to simplify the process of finding and booking verified driving instructors for learners and their parents. This two-party platform brings transparency and efficiency to the driving lesson industry, benefiting both learners and instructors.

Under Pearce’s leadership, EzLicence raised over $6 million in funding, and Pearce became a driving force behind its expansion, helping it grow internationally. His involvement with EzLicence demonstrates his ability to diversify his business portfolio and his continued interest in solving complex problems through technology.

Other Ventures and Investments

Tobi Pearce is not only an entrepreneur but also an investor and advisor. Over the years, he has invested in and advised numerous startups across various industries, including property, mining, tech, legal, and retail. His investment portfolio includes companies like AppliedAI, The People Plugin, and I V Y Labs, all of which showcase his commitment to supporting innovative and forward-thinking businesses.

Additionally, Pearce’s family office, Pearce and Co., has allowed him to make strategic investments and provide mentorship to emerging entrepreneurs. His diverse business interests have broadened his influence, making him a sought-after advisor in the entrepreneurial community.

Tobi Pearce’s Personal Life: Relationships and Family

Tobi Pearce and Kayla Itsines: A Business Partnership and Personal Split

Tobi Pearce’s personal and professional life became widely known due to his relationship with fitness guru Kayla Itsines. The two were engaged in 2018 and shared a daughter, born in 2019. Together, they co-founded Sweat, making them one of the most successful entrepreneurial couples in the fitness industry.

However, in 2020, Pearce and Itsines announced their separation, citing differing values as the reason for their split. Despite their personal differences, the two have remained amicable and continue to work together on their business ventures, particularly Sweat. Their ability to separate their personal and professional lives allowed Sweat to thrive even after their relationship ended.

Tobi Pearce and Rachel Dillon: A New Chapter

Following his separation from Kayla Itsines, Tobi Pearce found love with fitness influencer Rachel Dillon. The couple tied the knot in May 2024 in a stunning ceremony on the Amalfi Coast in Italy. Their relationship has been widely publicized, and they became the subject of public interest when they announced in early 2025 that they were expecting their first child together. Pearce’s daughter, Arna, from his previous relationship with Itsines, will now have a sibling, making this a new chapter for Pearce and his growing family.

The Pearce Family: Building a Future

As a father and entrepreneur, Tobi Pearce is highly focused on building a positive future for his family. His dedication to both his professional and personal life is evident in his public appearances and his ongoing commitment to his ventures. Pearce’s daughter, Arna, has often been seen alongside her father, and the announcement of a new addition to the family in 2025 has only added to the excitement around his personal life.

Tobi Pearce’s Honors and Awards

Tobi Pearce’s entrepreneurial journey has been marked by numerous accolades. In addition to being named Entrepreneur of the Year by EY in 2015, he has received recognition for his contributions to the fitness and tech industries. His ability to combine his passion for health with his business skills has made him a role model for aspiring entrepreneurs worldwide.

Tobi Pearce’s Education and Personal Development

Tobi Pearce’s educational background includes studies at the Australian Institute of Company Directors, where he completed the International Company Directors Course in 2019. He also briefly attended Flinders University, studying law and commerce, before focusing on his entrepreneurial endeavors. Pearce’s education, combined with his real-world experience, has been a key factor in his ability to navigate the challenges of building and growing successful businesses.

Conclusion

Tobi Pearce is a dynamic entrepreneur whose influence extends beyond the fitness industry. From his early days as a personal trainer to his role as CEO of Sweat and his current ventures with EzLicence and other startups, Pearce has proven himself to be a versatile and driven business leader. His personal life, including his relationships with Kayla Itsines and Rachel Dillon, adds depth to his story, illustrating the balance he strikes between family and business. With a net worth of over $170 million and a growing portfolio of investments, Pearce continues to inspire and lead in the world of entrepreneurship. His story is a testament to the power of innovation, hard work, and perseverance in achieving success.

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