Elle Roseby: A Visionary Leader Shaping the Future of Retail in Australia

Elle Roseby is widely recognized as one of Australia’s most influential figures in the retail industry. With over three decades of experience in strategic brand development and retail management, Elle’s career has been marked by her ability to redefine and reposition major Australian brands. Her leadership and vision have helped shape some of the most well-known names in Australian retail, including Country Road, Trenery, Sportsgirl, and Supre. As the Group CEO at Adairs Retail Group, Elle continues to innovate and lead with purpose, creating a lasting impact on the Australian retail landscape.

Elle Roseby’s Early Career and Education

Elle Roseby’s journey in retail began in the late 1980s. She took her first steps in the industry at MYER, where she spent over a decade working in various positions, including being a Buyer for Boyswear and Girlswear. It was during her time at MYER that Elle began to understand the intricacies of retail management, strategic buying, and customer behavior. Her ability to adapt and lead helped her quickly rise through the ranks.

Elle’s educational background includes a degree in Fashion Merchandising from the Melbourne College of Textiles. She later attended the prestigious McKinsey & Company, completing the 2022 Executive Leadership Program. Additionally, she has completed the Boardroom Effectiveness for Women course at the Australian Institute of Company Directors. These educational experiences equipped Elle with the skills and knowledge to lead major retail companies with efficiency and innovation.

Elle Roseby’s Age

Elle Roseby celebrated her 50th birthday in September 2017, making her currently around 58 years old. Her wealth of experience, paired with her enduring passion for the retail industry, continues to drive her success as one of Australia’s most respected and influential leaders in retail.

Leadership at Country Road

One of Elle Roseby’s most significant career milestones was her tenure at Country Road, where she served as the Managing Director for both Country Road and Trenery from 2018 to 2025. During this time, Elle was instrumental in repositioning Country Road as a world-leading responsible lifestyle brand. Her leadership helped the company foster a culture of sustainability, innovation, and collaboration.

Under Elle’s leadership, Country Road formed strategic partnerships with organizations like Oritain, Landcare Australia, and the Green Building Council. These partnerships helped Country Road lead the way in promoting sustainability within the fashion industry. In 2022, Country Road became the first Australian fashion company to launch a climate fund aimed at accelerating and supporting positive climate projects.

Elle’s commitment to driving innovation at Country Road was further demonstrated by her role in spearheading the brand’s Reconciliation Action Plan. This initiative was designed to support First Nations communities and increase their involvement in the Australian fashion industry. Elle also led the launch of a mentorship and exhibition program in collaboration with the National Gallery of Victoria, focused on supporting First Nations artists.

Elle Roseby’s Impact at Adairs

In January 2025, Elle Roseby began her new role as the Group CEO of Adairs Retail Group. This role marks another major chapter in her illustrious career. Adairs, a leader in Australian homewares and furniture, was ready for a fresh, innovative approach to retail, and Elle’s vision has been a perfect fit.

At Adairs, Elle aims to continue driving growth and success by focusing on customer-centric strategies and product innovation. Her reputation for cultivating positive and results-oriented cultures in the workplace will undoubtedly help Adairs evolve and thrive in an increasingly competitive retail landscape. As a leader, Elle focuses on aligning the company’s values with its customers’ expectations, ensuring a seamless and engaging shopping experience both online and in stores.

Elle Roseby’s Leadership Philosophy

Elle Roseby is known for her purpose-driven leadership, which is guided by a strong sense of ethics, community, and sustainability. She is passionate about creating an inclusive and innovative environment in which her teams can thrive. Throughout her career, Elle has championed several causes close to her heart, including women’s empowerment, mental health awareness, and sustainability.

Her approach to leadership is rooted in empathy, transparency, and collaboration. Elle believes that businesses should not only focus on profit but also consider their broader social and environmental impact. She emphasizes leading with heart, fostering a workplace culture where collaboration and creativity can flourish. Her leadership style has had a profound effect on the organizations she’s worked with, creating positive and lasting change.

Elle Roseby’s Personal Life: Family and Advocacy

While Elle Roseby is known for her professional achievements, her personal life is also a testament to her character. She is a devoted mother of two children and is passionate about community enterprises. In addition to her professional accomplishments, Elle has made significant contributions to various charitable causes. She has worked with organizations such as The Butterfly Foundation, Redkite, Headspace, Dignity Dreams, and the Graeme Dingle Foundation.

Elle is also a vocal advocate for First Nations allyship, and her work with the Darwin Aboriginal Art Fair Foundation has brought attention to the importance of Indigenous representation in the arts. Her ongoing efforts to support the local community and women in business highlight her dedication to making a difference both inside and outside the retail industry.

Elle Roseby’s Salary and Net Worth

As of January 2025, Elle Roseby’s salary as Group CEO of Adairs Retail Group is substantial, reflecting her leadership position and the expertise she brings to the company. Her base salary is reported to be $950,000, with the potential for a short-term incentive of up to $600,000 for the fiscal year. In addition, Elle is eligible for long-term incentives, including performance rights linked to Adairs shares, which could amount to $837,000 starting in fiscal year 2026. Her financial compensation reflects her extensive experience and the value she adds to the organizations she leads.

Conclusion

Elle Roseby is a transformative leader whose impact on the Australian retail industry cannot be overstated. From her early years at MYER to her leadership at Country Road and now at Adairs, Elle has consistently demonstrated her ability to innovate and inspire. Her commitment to sustainability, community, and ethical business practices has set new standards in the industry, making her one of the most respected figures in Australian retail.

Through her work at Adairs, Elle will continue to push the boundaries of what is possible in retail, ensuring that the company remains at the forefront of the industry. Her leadership philosophy, which emphasizes collaboration, empathy, and progress, will undoubtedly shape the future of Australian retail for years to come. As she continues to lead with heart and purpose, Elle Roseby’s influence will continue to grow, inspiring others to follow in her footsteps.

For More informative Blog Visit: Trend News Mark