Audrey Sylvestre: A Visionary Leader in Strategic Media and Business Development
Audrey Sylvestre is a seasoned professional with an impressive track record in strategic media planning, business development, and account management. With extensive experience in both the corporate and entrepreneurial sectors, her expertise spans multiple industries, from pharmaceuticals to retail, automotive, and beyond. Audrey has been instrumental in the growth and success of the organizations she has worked with, including her pivotal roles at IntelliMédia, La Bande, and Médialliance Inc. Her passion for leveraging business intelligence and marketing strategies to drive profitability and innovation sets her apart as a visionary leader.
The Professional Journey of Audrey Sylvestre
Early Career and Building Foundations
Audrey Sylvestre’s career began in the media and advertising industry, where she quickly gained recognition for her strategic insight and ability to develop effective marketing solutions. Her journey included stints in various roles across agencies and national retailers, building her reputation as a highly skilled strategist with a focus on driving results through data-driven decision-making.
Her professional career truly began to take shape when she joined Vizeum Canada as an Account Director, where she led strategic media planning for a range of prominent clients, including Couche-Tard, Agropur Signature, and the Salon National de l’Habitation de Montréal. Her ability to deliver optimal results for clients through thoughtful media planning earned her a reputation as a go-to expert in the field.
Founding IntelliMédia: A Decade of Strategic Innovation
In November 2013, Audrey Sylvestre founded IntelliMédia, where she served as the Founding President, Strategic Media Planning & Market Research for over a decade. IntelliMédia is a renowned independent agency that focuses on strategic media planning and marketing research, offering services across various industries such as pharmaceuticals, retail, consumer goods, and more. Audrey played a central role in shaping the company’s strategy, ensuring that each campaign was supported by solid market research and media planning.
Her approach involved meticulously analyzing market trends, consumer behavior, and media habits to craft innovative strategies that would maximize ROI for clients. With expertise in both traditional and digital media, Audrey designed strategies that optimized client budgets while delivering tangible results.
Under her leadership, IntelliMédia worked with a wide range of clients, including those in the automotive, government, health, and tourism sectors, helping businesses improve their market positioning and achieve their marketing goals.
Transitioning to La Bande: A New Chapter in Strategic Leadership
In November 2024, Audrey transitioned into her new role as the Senior Director, Key Accounts & Business Intelligence at La Bande, a Montreal-based company specializing in key account management, business intelligence, and business and partnership development. With her deep understanding of strategic business analysis, she now brings her expertise to help La Bande design innovative strategies that drive growth and profitability across the globe.
At La Bande, Audrey is known for combining corporate and entrepreneurial experience to create impactful strategies that benefit both internal and external teams. Her role involves not only overseeing key accounts but also focusing on business intelligence, ensuring that data-driven insights are at the core of every decision. She collaborates with stakeholders to identify opportunities for expansion, develop strategic partnerships, and manage key client relationships that foster long-term success.
Leadership in Médialliance Inc: Strengthening Business Development
In addition to her roles at IntelliMédia and La Bande, Audrey’s leadership journey includes her time as Associate Vice-President of Strategic Media and Marketing Planning at Médialliance Inc. (2014-2019). Médialliance is a unique media agency made up of independent boutique agencies and freelancers operating under the same banner. Audrey’s responsibilities included overseeing 360-degree media planning, market research, and business development.
During her tenure, Audrey worked closely with both large corporations and small businesses to design comprehensive media strategies that addressed their specific needs. Her expertise in market targeting and business development allowed her to establish strong relationships with clients, ensuring their satisfaction and contributing to the overall growth of the agency.
Leveraging Education for Strategic Growth
Audrey’s commitment to continuous learning and personal development is reflected in her pursuit of higher education. She holds a Certificate in Business Strategy from Harvard Business School Online, where she gained advanced knowledge in areas such as pricing, differentiation strategies, and competitive advantage. She also completed the CORe program in Business Analytics, Economics for Managers, and Financial Accounting, further enhancing her ability to make informed decisions based on data-driven insights.
Her educational background, combined with her years of experience, allows Audrey to tackle complex business challenges and provide actionable solutions to clients. Her focus on education and professional development ensures that she remains at the forefront of industry trends and best practices.
Expertise in Key Areas
Audrey’s extensive expertise spans several critical areas that contribute to her success as a strategic media planner and business leader. Her core skills include:
1. Strategic Media Planning
Audrey’s deep understanding of media planning has been integral to her success. She is adept at selecting the right media channels, managing budgets, and ensuring that each campaign delivers maximum impact. From traditional advertising to digital media, Audrey’s strategic approach ensures that clients’ marketing dollars are spent efficiently.
2. Business Intelligence and Analytics
As a Senior Director at La Bande, Audrey focuses heavily on business intelligence, using data analytics to inform decisions and drive growth. Her ability to leverage data allows her to understand market trends, consumer behavior, and competitive dynamics, ultimately leading to more effective strategies.
3. Account Management and Client Relations
With years of experience in managing key accounts, Audrey has built strong relationships with clients, ensuring their needs are met and that their objectives are achieved. She is skilled in contract management, negotiations, and developing long-term business relationships that foster loyalty and trust.
4. Innovative Strategy Development
Audrey is known for her ability to develop innovative and effective strategies that deliver tangible results. Her approach is data-driven and focused on optimizing client success, ensuring that each campaign is tailored to meet the specific goals and objectives of the business.
The Future of Audrey Sylvestre: Driving Growth and Innovation
As Audrey continues her journey in business and media strategy, her focus remains on leveraging her vast experience to empower businesses and teams. Her leadership in key strategic areas such as account management, business intelligence, and media planning ensures that companies are equipped with the tools and insights they need to thrive in today’s competitive market.
With a proven track record in driving growth and profitability for her clients, Audrey is poised to continue making significant contributions to the fields of marketing, media planning, and business development. Whether through her leadership at La Bande or her previous work at IntelliMédia and Médialliance Inc., Audrey Sylvestre is a name synonymous with excellence in the industry.
Conclusion
Audrey Sylvestre’s career is a testament to the power of strategic thinking, data-driven decision-making, and effective leadership. From founding IntelliMédia to leading key accounts at La Bande, Audrey has consistently demonstrated her ability to drive growth and innovation across a variety of industries. With a strong educational background and a wealth of experience, Audrey is a leader who continues to inspire others and shape the future of strategic media and business development.
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