Anthony Juliano: A Marketing & Communication Strategist Making a Lasting Impact in the Industry

Anthony Juliano is a seasoned marketing and communication strategist known for his expertise in helping organizations navigate the ever-evolving communication landscape. With a passion for storytelling and an extensive background in marketing, Anthony has dedicated his career to empowering organizations and individuals to achieve their goals. He currently serves as the Vice President and General Manager of Asher Agency, a well-respected marketing firm that caters to clients in various industries, including higher education, healthcare, and professional services.

Professional Background and Experience

Anthony Juliano’s professional journey spans over two decades, and his contributions to the marketing field are both impressive and wide-ranging. He joined Asher Agency in 2004 and has since become an invaluable asset to the organization. In his role as Vice President and General Manager, Anthony provides strategic marketing and communication consulting to clients, specializing in higher education, healthcare, and professional services.

His experience includes working with higher education institutions to set enrollment records and assisting hospitals in opening new facilities. His expertise in crisis communication has been vital in helping numerous clients navigate challenging situations. Through his work, Anthony has demonstrated a keen ability to align strategies with clients’ budgets, timelines, and desired outcomes.

At Asher Agency, Anthony’s responsibilities extend beyond client management. He is actively involved in business development efforts and plays a key role in recruiting talented team members to the agency. His leadership and strategic thinking have been instrumental in the agency’s success, making him a highly regarded figure in the marketing industry.

Marketing Strategy and Approach

Anthony Juliano’s approach to marketing strategy is rooted in his understanding of the changing communication environment. He helps organizations develop effective strategies that not only address their marketing challenges but also align with their long-term goals. As a strategic consultant, Anthony specializes in crafting marketing solutions that are tailored to the unique needs of each client, whether it’s a healthcare institution, a university, or a professional services organization.

One of Anthony’s areas of expertise is in the field of higher education marketing. Traditional higher education marketing has often relied on a few touchpoints to reach prospective students and their families. However, Anthony recognizes that the path to enrollment is complex and non-linear, with many students embarking on a journey that spans several years. To address this, he developed “Asher’s Path to Enrollment,” a strategy that helps colleges and universities better engage with prospective students over a longer period, increasing their chances of successful enrollment.

Public Speaking and Teaching

In addition to his work at Asher Agency, Anthony Juliano is also a seasoned public speaker and educator. He has delivered presentations at national and international conferences and served as a keynote speaker on topics related to marketing, branding, social media, and communication. One of his notable contributions to the industry is his TEDx presentation, which showcased his ability to communicate complex ideas in a compelling and accessible way.

As an educator, Anthony has taught at several institutions, including Purdue University Fort Wayne, where he has developed and taught a variety of courses. These courses cover topics such as customer service, social media, integrated marketing communication, and business success strategies. Anthony’s teaching style is known for being both challenging and supportive, pushing his students to think critically while providing the tools and resources they need to succeed.

Education and Certifications

Anthony Juliano’s educational background is just as impressive as his professional experience. He holds an MBA in Marketing from the Indiana Institute of Technology, where he graduated with a perfect 4.0 GPA and was named the outstanding graduate student for his class. Prior to earning his MBA, Anthony obtained an MA in English from Indiana University Fort Wayne, where he also maintained a perfect 4.0 GPA and received the Sylvia Bowman Award for excellence in writing.

Throughout his career, Anthony has continued to invest in his education and professional development. He is a certified Evernote consultant and has completed numerous training programs, including a certification in nonprofit board leadership from the Dorothy A. Johnson Center for Philanthropy.

Honors and Recognition

Anthony Juliano’s contributions to the marketing and communication industry have been widely recognized. In 2018, he was named the Indiana Tech Alumni Volunteer of the Year for his outstanding volunteer work and contributions to the university. This honor is a testament to his dedication not only to his clients but also to his community and professional networks.

Social Media Expertise

One of Anthony’s key areas of expertise is social media marketing. He is particularly skilled in LinkedIn strategy, a platform that is often overlooked by many colleges and universities in their social media efforts. Anthony’s insights into how higher education institutions can leverage LinkedIn to build stronger connections with prospective students, alumni, and employers have been invaluable.

His work on social media strategies is grounded in the understanding that each platform has its unique characteristics and user base. By tailoring his approach to the specific needs of each platform, Anthony helps clients create targeted social media campaigns that deliver measurable results.

The Role of Asher Agency in Anthony’s Career

Asher Agency has played a crucial role in Anthony Juliano’s career development. The agency’s reputation for delivering high-quality marketing strategies and its commitment to helping clients succeed have been key factors in Anthony’s professional growth. His work at Asher has allowed him to gain hands-on experience in marketing and communication consulting, working with a diverse range of clients across industries.

At Asher Agency, Anthony collaborates with a team of talented professionals who share his passion for helping clients achieve their marketing goals. His leadership and strategic vision have been instrumental in the agency’s success, and he continues to play a vital role in shaping the agency’s future.

Conclusion

Anthony Juliano’s career is a testament to his dedication, expertise, and passion for marketing and communication. Through his work at Asher Agency, his teaching, and his public speaking engagements, Anthony has made a significant impact on the marketing industry. His ability to understand the changing communication landscape and help organizations craft tailored strategies has earned him a reputation as a leading marketing and communication strategist.

Whether working with higher education institutions, healthcare organizations, or professional services firms, Anthony’s strategic insights and hands-on approach have helped countless clients achieve their goals. His dedication to lifelong learning and his commitment to his community make him a true leader in the marketing and communication field.

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